68 Million Consumers Still "Let Their Fingers Do
The Walking" on the Web
by Jack Loechner, Tuesday, Oct 24, 2006

According to a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.

This represents a 46 percent increase versus year ago. When analyzing the total share of IYP searches, which by their nature have local intent, comScore's data reveals that Yahoo! Sites and Verizon SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in IYP searches, capturing 12.5 percent, followed by Yellowpages.com with 12.0 percent.


Share of Total Internet Yellow Pages
Searches July 2006

(Total U.S. Home, Work and University Internet Users)
 
Total Yellow Pages Searches
Total Internet
100.0%
Yahoo! Sites
23.9%
Verizon SuperPages
20.1%
Google Sites
12.5%
Yellowpages.com
12.0%
Time Warner Network
7.7%
Local.com
5.9%
InfoSpace Network
5.1%
Dexonline.com
4.1%
Source: comScore IYP Report

For more information, please visit comScore
Center for Media Research