The American Cancer Society and the Canadian Cancer Society broke ranks with dermatology lobbying groups this May, issuing press statements acknowledging that people need some sunlight to make vitamin D.

Succumbing to massive evidence indicating that vitamin D deficiency has reached epidemic levels in North America, and acknowledging that research is at least highly suggestive that vitamin D may play a role in preventing many forms of cancer, the groups are revisiting their policy statements about sunshine.

Both groups made it clear: They still do not recommend intentional suntanning. But they both acknowledge that sunlight is the major source of vitamin D and that no one knows exactly how much people need. They are calling for expanded research on this topic.

"This is a huge step toward moderation of public health messaging on this topic," Smart Tan vice president Joseph Levy said. "While we can already see the political lines being drawn on this issue, the door is open to the fact that UV light is the major source of vitamin D for most people and that total sun avoidance is unhealthy. That is what the professional indoor tanning industry has been saying all along, and that has been a cornerstone of the Smart Tan message since 1996. We're glad ACS and CCS are catching up."

Did you know about this news? The International Smart Tan Network is dedicated to educating indoor tanning salons throughout the world, part of which includes staying on top of current media issues and giving salons the tools they need to know as media issue arise. Smart Tan continues to follow this issue and others on a daily basis. Contact (800) 652-3269 for more information on how you can receive media advisories and press releases of interest to help your salon, your staff, and your clients.